As the eSports betting market continues to grow, financial professionals see immense opportunities on the horizon for 2022. Increasing investment in the industry, along with an ever-growing global player base has created possibilities for Forex traders that weren’t possible before. This article will explore the opportunities that the eSports betting market presents in 2022, and explain why Forex traders should consider taking advantage of them. The global eSports betting market is expected to reach $20.3 billion by 2022, representing year-on-year growth of around 23%. This growth reflects more gamblers shifting to digital platforms amid the COVID-19 pandemic.
eSports betting has become a global phenomenon. By 2022, the global market is expected to generate more than $18 billion from wagers placed on competitive video gaming titles. This is predicted to create a huge opportunity for the betting industry to reach out to and capitalize on an entirely new audience.
New technologies and platforms such as mobile betting apps, virtual reality, and streaming video are making it easier for bettors to make smarter bets. Additionally, the wide acceptance of cryptocurrency and blockchain technology have made the implementation of secure and transparent payments within the eSports betting industry easier than ever.
Furthermore, the increasing popularity of eSports betting is pushing operators to develop innovative ways of engagement. Factors such as in-play and create wager options, enhanced user experience, and introduction of market-specific competitions are some of the avenues through which operators are targeting new customers and increasing revenue.
The demand for better customer service and personalized offerings is also creating opportunities for operators to use data science and analytics to create tailored betting experiences. Operators are using data analytics to understand customers’ preferences and offer customized betting options, enabling them to remain competitive amid the growing number of vendors.