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eSports Betting Trends

eSports Betting User Behavior: Understanding and Navigating an Emerging Market

eSports betting is quickly becoming a popular way to make money online. As much as 50 billion dollars were in circulation in 2021, with the sector expected to continue to grow over the years. With this rapid growth, understanding user behavior in eSports betting is becoming increasingly important to ensure user safety and prevent fraudulent activity. Recent developments in artificial intelligence applied to eSports betting have enabled a deeper understanding of user behavior and have identified potentially risky behavior for gambling operators to monitor. Among these insights are user trends in terms of game types and tournament participation, betting patterns, frequency of deposits and withdrawals, and more. Utilizing such data not only allows gambling operators to detect fraud in their platforms, but also provide highly personalized experiences to users, and ensure a safe and secure betting environment.