The eSports Betting Market is projected to reach a valuation of USD 28 Billion by 2023. One of the key reasons for the meteoric rise of the eSports market is the surge in viewer engagement levels coupled with tremendous investor interest. Segmentation of the market has shifted in 2021, with the emergence of a new target audience. For example, the traditional audience of young males is now being complemented by more mature bettors who are drawn to the attractiveness of the betting market. Active traders and professional esports gamblers are also attracted to the market due to the variety of betting options available. With this increased interest comes greater segmentation within the eSports betting landscape. Operators are able to offer more specialized products in order to cater to the different types of eSports bettors. From tournaments, tournaments prizes, and even custom skins, eSports betting has become more tailored to the needs of its ever-growing audience.
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