Responsible gambling campaigns have become increasingly important as more individuals place bets on games of chance. These campaigns were created to help people regulate their gambling habits, to prevent them from becoming addicted, and to learn more about their own personal risk levels when engaging in gambling activities. Responsible gambling campaigns feature public awareness campaigns regarding responsible gambling and responsible betting practices. They strive to educate not only the public at large, but also the market participants on the risks involved in gambling and how to control and prevent problem gambling. These campaigns have been developed by government authorities, industry bodies, and research and consultancy firms. Some of the main areas of focus for responsible gambling campaigns include betting limits, controls, and problem gambling support networks. Through these campaigns, people are encouraged to monitor their betting behavior and to seek assistance when needed.