eSports betting is a rapidly growing industry. This market segmentation involves the classification of online and physical gamblers into smaller groups, based on their motivations, driving behaviors, location, and other characteristics. Additionally, eSports betting segmentation allows for analysis of market strategies, market growth, and customer insights. With the advent of a growing industry, this segmentation can provide invaluable information to potential players, potential investors, and online operators. Additionally, segmentation helps create new markets and competitive advantages. As the industry continues to mature, eSports betting market segmentation will become an increasingly important tool for savvy operators.