Tag: User Behavior
User Behaviour is a process of understanding how and why individuals interact with digital products and services. We use user behaviour insights to design digital products and services that are easier, faster and more enjoyable for users to use. By understanding how users behave throughout the customer journey, we can optimize digital marketing campaigns, understand user needs and design product features that are engaging and valuable. This knowledge results in improved user experience and better business outcomes.
eSports Betting User Behavior: Understanding and Navigating an Emerging Market
eSports betting is quickly becoming a popular way to make money online. As much as 50 billion dollars were in circulation in 2021, with the sector expected to continue to grow over the years. With this rapid growth, understanding user behavior in eSports betting is becoming increasingly important to ensure user safety and prevent fraudulent activity. Recent developments in artificial intelligence applied to eSports betting have enabled a deeper understanding of user behavior and have identified potentially risky behavior for gambling operators to monitor. Among these insights are user trends in terms of game types and tournament participation, betting patterns, frequency of deposits and withdrawals, and more. Utilizing such data not only allows gambling operators to detect fraud in their platforms, but also provide highly personalized experiences to users, and ensure a safe and secure betting environment.
